An organization exists for fulfilling its Mission –its purpose or reason for existence (raison d'être). The core business processes of the organization should add value in such a way that they accomplish the Mission. Support business processes should ensure that the core processes are productive (i.e., they are optimally effective and efficient producing services &/or goods at the prescribed quality).There should not exist any processes (or tasks or procedures) which do not add value.
A corporate Mission ensuring sustainability must strive for the balanced interest of all organizational stakeholders (i.e., owners, management and employees, partners and suppliers, customers, the community, regulators, etc.).
Last but not least, major corporate Code of Ethics revisions could dictate Mission review and revision.